Keyword research is the pillar of the SEO industry, and it is also one of the starting points when creating an appropriate content strategy that connects with your target audience. Performing keyword research reveals to you the true search intent of your audience, the topics and frequently asked questions people search for and the competitive environment in your desired topics. Despite the fact that each of these attributes contributes to the quality and usefulness of your content.

While it is very critical, the majority of website owners do not prioritise keyword research, and most of them believe that using the tool is a complicated or expensive thing to do. Nevertheless, on hand we have a multitude of free keyword research tools that provide invaluable information without the need to purchase a premium plan. In the list below, you can find 15 of the best absolutely free keyword research tools to show that great keyword research can be delivered to anybody, even for free.

  1. GetKeywords

GetKeywords stands out as a premier free keyword research tool, particularly for local SEO. It offers extensive support, covering over 100,000 locations and allowing users to refine their searches by country, province, or city. It provides a comprehensive solution with support for up to 45 languages and access to metrics often absent in other free tools. Moreover, unlike many competitors, GetKeywords offers real-time data analysis, giving users up-to-the-minute insights. Key features include device preference insights, competitor traffic source analysis, and global search capabilities. 

While the free plan allows unlimited searches, premium options starting at $24/month (billed annually) offer advanced features like SEO difficulty and competitor keyword analysis.

  1. Sonar

Sonar is an excellent choice for those focusing on Amazon keyword research, offering a straightforward yet effective solution. With a vast database of over 180 million keywords across multiple languages, Sonar provides real-time updates to ensure accuracy. Its standout feature is the reverse ASIN lookup, allowing users to uncover and track competitors’ keywords by simply entering their ASIN. However, beyond these features, Sonar remains relatively basic. Nevertheless, its simplicity and focused functionality make it an ideal tool for Amazon sellers who prioritise keyword research. Best of all, Sonar is completely free to use, and there is no need to create a user account.

  1. QuestionDB

QuestionDB is an excellent choice for generating fresh blog topic ideas. Entering a seed keyword extracts common questions from platforms like Reddit, Stack Exchange, and Quora, offering valuable insights into customer inquiries and search trends. It’s a valuable resource for creating informative blog posts tailored to audience interests. While the basic features are free, premium plans start at $12.50 per month.

  1. Ryan Robinson’s Keyword Tool

Ryan Robinson’s Keyword Tool is particularly beneficial for new or smaller websites aiming to target keywords with moderate search volume and low difficulty. Unlike many free tools, it prioritizes these essential metrics, helping users identify untapped keyword opportunities effectively. With Ryan Robinson’s expertise in content marketing, this tool also comes with a useful tutorial explaining the significance of keyword research. It even provides country-specific search data, making it a comprehensive solution for bloggers and website owners. Plus, it’s entirely free to use.

  1. Keyword Tool Dominator 

Keyword Tool Dominator caters specifically to multichannel marketers and ecommerce professionals by pulling keyword data from nine major retail databases, including Amazon, Bing, eBay, and more. It specializes in providing top-notch long-tail keywords to optimize marketing efforts across various platforms. However, the free plan has limitations, restricting users to two keyword searches per day and lacking keyword analysis features. Premium plans offer unlimited real-time searches, keyword suggestions, and report exporting capabilities. 

Pricing options include lifetime access starting at $49 for individual tools or $99 for a bundle of six keyword tools.

  1. Google Autocomplete

Google Autocomplete, often overlooked for its simplicity, offers a treasure trove of insights for keyword research, understanding user intent, and crafting content. Its key features include Autocomplete, which suggests long-tail keyword variations, “People Also Ask” for subheading and featured snippet opportunities, Related Searches for semantically connected topics, and the experimental “Things To Know” feature organizing information into categories. It’s an invaluable tool for all users, providing rich data for free.

  1. Keyword Tool stands out as an excellent alternative to Google Keyword Planner, focusing on diverse sources beyond Google. It aggregates data from search engines, ecommerce platforms, and social media channels like Bing, YouTube, Amazon, and more. Users can access a comprehensive list of long-tail keyword suggestions and questions derived from autocomplete data by selecting the desired website and country. It’s particularly beneficial for multichannel keyword research, offering up to 750+ keyword suggestions per search. While a free plan is available, the premium version starts at $69/month when billed annually.

  1. Glimpse

Glimpse fills a critical gap left by tools like Google Trends by predicting future search trends rather than merely identifying existing ones. This free Chrome extension alerts users to upcoming search trends relevant to digital PR and ecommerce professionals. With access to long-tail search data and the ability to set Google Trend alerts, Glimpse provides insights into emerging topics before they become mainstream. Its database covers trends from various platforms like Pinterest, Amazon, TikTok, and YouTube. Despite its limitations of 10 free credits per month, Glimpse is an invaluable tool for finding keyword trends.

  1. Keywords Everywhere

Keywords Everywhere is a versatile browser add-on available for Firefox and Chrome, offering both free and premium versions. It compiles keyword suggestions from over 15 popular tools, including AnswerThePublic, Google Search, and Ubersuggest. Users can explore related keywords, trends, and competitor rankings conveniently. The add-on also integrates YouTube and Google Trends data, although volume data is available only in the premium version. While the free version has limitations on certain features like competitor ranking volume data, it still provides valuable insights for keyword research within search. 

Premium options work with the way how users pay at the time they need to send as low as $10 for 100, 000 credits.

  1. AlsoAsked

As a freemium keyword research tool, AlsoAsked gathers data from Google’s “People Also Ask” (PAA) feature. By entering a seed keyword, users receive suggestions for related topics, visualised with a branching diagram that can be downloaded as .CSV or .PNG files. It serves as an excellent resource for content ideation and understanding the questions people commonly ask. While AnswerThePublic offers similar contextual insights, AlsoAsked specifically centers on PAA data. Pricing starts at $15/month, with a limited free trial available.

  1. Keyword Surfer

Keyword Surfer offers a powerful free Chrome extension tailored for digital marketers. It provides various keyword metrics directly within the Google Search page, including estimated monthly search volume, cost-per-click (CPC), and more. With data from 70 countries and features like keyword monitoring and export options, Keyword Surfer is a popular choice among marketers for finding overlapping keywords. It’s completely free to use.

  1. Keyworddit

Keyworddit harnesses the power of Reddit to uncover valuable keyword ideas based on user-generated discussions. By analyzing relevant subreddits, it extracts keywords reflecting engaged users’ conversations, offering insight into topics that resonate with the target audience. Despite using search volume data from GrepWords rather than Reddit itself, Keyworddit remains an invaluable tool for brands looking to market effectively on Reddit. It’s completely free to use.

  1. Jaaxy

Jaaxy caters specifically to affiliate marketers, offering comprehensive keyword research alongside relevant affiliate program suggestions sourced from platforms like Commission Junction and ClickBank. In addition to typical keyword metrics, Jaaxy provides a keyword quality indicator and a built-in SiteRank analysis tool. While the free version offers limited features, premium options start at $49/month.

  1. TagCrowd 

TagCrowd offers a unique approach to keyword research by visualizing keyword frequency through word clouds. It helps users understand the frequency of keywords on a page or identify the keywords competitors use in their content. While more detailed data can be obtained from premium SEO tools like Semrush and Ahrefs Keywords Explorer, TagCrowd’s simple interface and customizable HTML clouds make it a valuable tool for visualizing keyword frequency. It supports multiple languages and offers various ways to add content, including uploading files, entering webpage URLs, or pasting page text. TagCrowd is completely free to use and best suited for visualizing keyword frequency.

  1. Soovle

Soovle serves as a versatile keyword generator and research tool, enabling users to discover keywords across multiple popular websites such as YouTube, eBay, Amazon, and Wikipedia. It allows users to toggle between different search engines to tailor their output according to their needs. With features like generating suggestions relevant to each platform, unlimited searches, and an idea generator, Soovle is an excellent tool for finding keyword ideas beyond Google. It’s completely free to use and offers a convenient way to explore keywords across various online platforms.

Final thoughts

If you’re a beginner in SEO, free versions of keyword research tools should be suitable for discovering interesting keywords for your website. Yet, when your website grows and the value of your time is multiplied, paid keyword research tools are a good investment. This is because paid keyword tools supply you more data and have more time-saving processes for you to get better keyword ideas in less time.

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